{"id":3337,"date":"2021-05-10T01:04:22","date_gmt":"2021-05-10T01:04:22","guid":{"rendered":"http:\/\/localhost\/courses\/the-entrepreneurs-guide-for-beginners-2\/"},"modified":"2024-03-20T16:42:07","modified_gmt":"2024-03-20T09:42:07","slug":"chuyen-nganh-digital-marketing","status":"publish","type":"courses","link":"https:\/\/spa-g.com\/courses\/chuyen-nganh-digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"
– <\/strong>T\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o:<\/p>\n + Ti\u1ebfng Vi\u1ec7t: Qu\u1ea3n tr\u1ecb kinh doanh<\/span><\/strong><\/p>\n + Ti\u1ebfng Anh: Business Administration<\/strong><\/span><\/p>\n – M\u00e3 ng\u00e0nh \u0111\u00e0o t\u1ea1o: 7340101<\/strong><\/span><\/p>\n – T\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n: A00, A01, D01, C00<\/strong><\/span><\/p>\n – Tr\u00ecnh \u0111\u1ed9 \u0111\u00e0o t\u1ea1o: C\u1eed nh\u00e2n<\/strong><\/span><\/p>\n – Th\u1eddi gian \u0111\u00e0o t\u1ea1o: 09 h\u1ecdc k\u1ef3<\/strong><\/span><\/p>\n – T\u00ean v\u0103n b\u1eb1ng sau t\u1ed1t nghi\u1ec7p:<\/p>\n + Ti\u1ebfng Vi\u1ec7t: C\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb kinh doanh<\/strong><\/span><\/p>\n + Ti\u1ebfng Anh: The Degree of Bachelor in Business Administration<\/strong><\/span><\/p>\n 2.1. <\/em><\/strong>T\u1ed5ng quan v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/em><\/strong><\/p>\n Digital Marketing l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng trang thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u0169ng nh\u01b0 m\u1ea1ng internet \u0111\u1ec3 li\u00ean k\u1ebft, k\u1ebft n\u1ed1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong l\u0129nh v\u1ef1c Kinh doanh \u2013 Truy\u1ec1n th\u00f4ng \u2013 Th\u01b0\u01a1ng m\u1ea1i.\u00a0 Digital Marketing cung c\u1ea5p h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng to\u00e0n di\u1ec7n v\u1ec1 Marketing, Truy\u1ec1n th\u00f4ng, Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u2026 \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng trong n\u01b0\u1edbc v\u00e0 tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n 2.2. <\/em><\/strong>Ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m t\u00edch l\u0169y \u0111\u01b0\u1ee3c sau khi h\u1ecdc<\/em><\/strong><\/p>\n – V\u1ec1 ki\u1ebfn th\u1ee9c: Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 l\u0129nh v\u1ef1c Digital Marketing \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb, ph\u00e2n t\u00edch, \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u….<\/p>\n – V\u1ec1 k\u0129 n\u0103ng: C\u1eed nh\u00e2n ng\u00e0nh Digital Marketing c\u00f3 k\u0129 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0o th\u1ef1c ti\u1ec5n ngh\u1ec1 nghi\u1ec7p, nh\u1ea5t l\u00e0 trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n \u0111a ng\u00e0nh, li\u00ean ng\u00e0nh trong l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng, Marketing, Kinh doanh, Th\u01b0\u01a1ng m\u1ea1i.<\/p>\n – V\u1ec1 th\u00e1i \u0111\u1ed9: C\u1eed nh\u00e2n ng\u00e0nh Digital Marketing l\u00e0 nh\u1eefng c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u c\u00f3 ph\u1ea9m ch\u1ea5t v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p t\u1ed1t; c\u00f3 tr\u00e1ch nhi\u1ec7m trong c\u00f4ng vi\u1ec7c v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi th\u00e1i \u0111\u1ed9 h\u1ee3p t\u00e1c, t\u00edch c\u1ef1c, s\u00e1ng t\u1ea1o, k\u1ef7 lu\u1eadt, ch\u0103m ch\u1ec9, c\u1edfi m\u1edf v\u00e0 d\u00e2n ch\u1ee7.<\/p>\n T\u1ed5ng s\u1ed1 t\u00edn ch\u1ec9 ph\u1ea3i t\u00edch l\u0169y: 124 <\/strong>t\u00edn ch\u1ec9, trong \u0111\u00f3:<\/p>\n + Nh\u00f3m c\u00e1c h\u1ecdc ph\u1ea7n L\u00fd lu\u1eadn ch\u00ednh tr\u1ecb<\/em><\/p>\n + Nh\u00f3m c\u00e1c h\u1ecdc ph\u1ea7n K\u0129 n\u0103ng m\u1ec1m<\/em><\/td>\n 11 t\u00edn ch\u1ec9<\/p>\n 6 t\u00edn ch\u1ec9<\/td>\n<\/tr>\n + B\u1eaft bu\u1ed9c<\/em><\/p>\n + T\u1ef1 ch\u1ecdn<\/em><\/td>\n 22 t\u00edn ch\u1ec9<\/em><\/p>\n 4\/8 t\u00edn ch\u1ec9<\/em><\/td>\n<\/tr>\n + B\u1eaft bu\u1ed9c<\/em><\/p>\n + T\u1ef1 ch\u1ecdn<\/em><\/td>\n 18 t\u00edn ch\u1ec9<\/p>\n 6\/12 t\u00edn ch\u1ec9<\/td>\n<\/tr>\n2. M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n
3. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n
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\n * Kh\u1ed1i ki\u1ebfn th\u1ee9c chung:<\/p>\n 17 t\u00edn ch\u1ec9<\/p>\n \n * Kh\u1ed1i ki\u1ebfn th\u1ee9c theo l\u0129nh v\u1ef1c:<\/p>\n 26 t\u00edn ch\u1ec9<\/p>\n \n * Kh\u1ed1i ki\u1ebfn c\u1ee7a nh\u00f3m ng\u00e0nh<\/p>\n 24 t\u00edn ch\u1ec9<\/p>\n \n * Kh\u1ed1i ki\u1ebfn th\u1ee9c ng\u00e0nh v\u00e0 b\u1ed5 tr\u1ee3:<\/p>\n