{"id":32177,"date":"2024-05-09T21:24:23","date_gmt":"2024-05-09T14:24:23","guid":{"rendered":"https:\/\/spa-g.com\/?p=32177"},"modified":"2024-05-09T21:56:11","modified_gmt":"2024-05-09T14:56:11","slug":"trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX) l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Nh\u1eb1m n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m cho sinh vi\u00ean ngay t\u1eeb khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng, s\u00e1ng ng\u00e0y 09\/05, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC k\u1ebft h\u1ee3p v\u1edbi CMC Telecom t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d.<\/strong><\/em><\/p>\n

\"workshop<\/p>\n

\u0110\u1ebfn tham d\u1ef1 ch\u01b0\u01a1ng tr\u00ecnh, v\u1ec1 ph\u00eda Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 ThS. L\u00ea Anh Tu\u1ea5n – Tr\u01b0\u1edfng Ban Tuy\u1ec3n sinh, Marketing & Truy\u1ec1n th\u00f4ng, ph\u1ee5 tr\u00e1ch Ph\u00f2ng C\u00f4ng t\u00e1c Sinh vi\u00ean; TS. Ng\u00f4 Tr\u00ed Trung – Ph\u00f3 Tr\u01b0\u1edfng Khoa, Gi\u1ea3ng vi\u00ean khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; TS. Nguy\u1ec5n Th\u1ecb Phi Nga – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd c\u00f9ng c\u00e1n b\u1ed9 c\u00e1c ph\u00f2ng, ban. V\u1ec1 ph\u00eda di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom; anh \u0110\u00e0o \u0110\u1ee9c Qu\u00e2n – Tr\u01b0\u1edfng Ban Marketing, CMC Telecom; ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG.<\/p>\n

M\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau \u0111\u1ec3 tham gia ho\u1ea1t \u0111\u1ed9ng teamwork nh\u01b0 m\u1ed9t doanh nghi\u1ec7p thu nh\u1ecf. V\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a di\u1ec5n gi\u1ea3 ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa, c\u00e1c b\u1ea1n \u0111\u00f3ng vai nh\u01b0 ch\u1ee7 doanh nghi\u1ec7p th\u1ef1c th\u1ee5, c\u00f9ng nhau x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m thu h\u00fat, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng B2B mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

\"workshop
ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd.<\/figcaption><\/figure>\n

Kh\u00f4ng kh\u00ed t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh tr\u1edf n\u00ean h\u00e0o h\u1ee9ng v\u00e0 s\u00f4i n\u1ed5i h\u01a1n khi c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f9ng nhau th\u1ea3o lu\u1eadn, \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch m\u1eddi l\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p. Ph\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m n\u00e0y gi\u00fap cho sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng r\u00fat g\u1ecdn, ph\u00e2n t\u00edch nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng B2B so v\u1edbi B2C v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng B2B.<\/p>\n

Ph\u1ea7n ti\u1ebfp theo, sinh vi\u00ean \u0111\u01b0\u1ee3c l\u1eafng nghe ph\u1ea7n chia s\u1ebb t\u1eeb ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG – m\u1ed9t trong nh\u1eefng c\u00f4ng ty ki\u1ec3m to\u00e1n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi b\u1ec1 d\u00e0y 11 n\u0103m kinh nghi\u1ec7m v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 chu\u1ed7i cung \u1ee9ng doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 3 n\u0103m tham gia h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 Y t\u1ebf, Vi\u1ec5n th\u00f4ng, \u0110i\u1ec7n l\u1ef1c, B\u1ea3o hi\u1ec3m, Nh\u00e2n s\u1ef1 t\u1ea1i KPMG, ch\u1ecb H\u1ed3ng V\u00e2n \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t c\u1ea7n bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing b\u00e1m theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B.<\/p>\n

\"workshop
Ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG.<\/figcaption><\/figure>\n

\u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a workshop, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 b\u00ed k\u00edp th\u00e0nh c\u00f4ng c\u1ee7a CMC Telecom trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom. L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam thu\u1ecd\u0302c T\u1ea1\u0302p \u0111oa\u0300n Co\u0302ng ngh\u1eb9\u0302 CMC, CMC Telecom \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ea5p cao c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Cloud qu\u1ed1c t\u1ebf nh\u01b0 AWS, Google v\u00e0 Microsoft. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2025, CMC Telecom \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p s\u1ed1 1 v\u1ec1 d\u1ecbch v\u1ee5 Data Center, Cloud, H\u1ea1 t\u1ea7ng s\u1ed1 cho SME v\u00e0 B\u1ea3o m\u1eadt An to\u00e0n an ninh th\u00f4ng tin.<\/p>\n

\"workshop
Ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom.<\/figcaption><\/figure>\n

V\u1edbi 15 n\u0103m th\u1ef1c chi\u1ebfn trong ng\u00e0nh Vi\u1ec5n th\u00f4ng \u2013 C\u00f4ng ngh\u1ec7, trong \u0111\u00f3 c\u00f3 9 n\u0103m t\u1ea1i CMC Telecom tham gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u1ecb Minh Ph\u01b0\u01a1ng chia s\u1ebb v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. Trong \u0111\u00f3, \u0111\u1ea1i di\u1ec7n CMC Telecom nh\u1ea5n m\u1ea1nh, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

Workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean nh\u1eefng d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf nh\u01b0 KPMG v\u00e0 CMC Telecom.<\/p>\n

Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, workshop c\u00f2n gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, thuy\u1ebft tr\u00ecnh, ph\u1ea3n bi\u1ec7n, l\u00ean \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 h\u00e0nh trang c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i sinh vi\u00ean trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p sau n\u00e0y, gi\u00fap c\u00e1c b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n khi sinh vi\u00ean h\u1ecdc t\u1eadp t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC.<\/p>\n

\"workshop
D\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a chuy\u00ean gia \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 c\u01a1 h\u1ed9i r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng teamwork – h\u00e0nh trang quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c sau n\u00e0y.<\/figcaption><\/figure>\n
\"workshop
K\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh v\u00e0 t\u01b0 duy ph\u1ea3n bi\u1ec7n c\u1ee7a CMC UNI-ers c\u0169ng \u0111\u01b0\u1ee3c “l\u00ean tr\u00ecnh” sau khi tham gia workshop.<\/figcaption><\/figure>\n

C\u00f9ng nh\u00ecn l\u1ea1i nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u00e1ng nh\u1edb t\u1ea1i s\u1ef1 ki\u1ec7n th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC nh\u00e9!<\/strong><\/p>\n

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\"workshop<\/p>\n

\"workshop<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX) l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Nh\u1eb1m n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m cho sinh vi\u00ean ngay t\u1eeb khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng, s\u00e1ng ng\u00e0y 09\/05, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC k\u1ebft h\u1ee3p v\u1edbi CMC Telecom t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d. \u0110\u1ebfn tham d\u1ef1 ch\u01b0\u01a1ng tr\u00ecnh, v\u1ec1 ph\u00eda Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 ThS. L\u00ea Anh Tu\u1ea5n – Tr\u01b0\u1edfng Ban Tuy\u1ec3n sinh, Marketing & Truy\u1ec1n th\u00f4ng, ph\u1ee5 tr\u00e1ch Ph\u00f2ng C\u00f4ng t\u00e1c Sinh vi\u00ean; TS. Ng\u00f4 Tr\u00ed Trung – Ph\u00f3 Tr\u01b0\u1edfng Khoa, Gi\u1ea3ng vi\u00ean khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; TS. Nguy\u1ec5n Th\u1ecb Phi Nga – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd c\u00f9ng c\u00e1n b\u1ed9 c\u00e1c ph\u00f2ng, ban. V\u1ec1 ph\u00eda di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom; anh \u0110\u00e0o \u0110\u1ee9c Qu\u00e2n – Tr\u01b0\u1edfng Ban Marketing, CMC Telecom; ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG. M\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau \u0111\u1ec3 tham gia ho\u1ea1t \u0111\u1ed9ng teamwork nh\u01b0 m\u1ed9t doanh nghi\u1ec7p thu nh\u1ecf. V\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a di\u1ec5n gi\u1ea3 ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa, c\u00e1c b\u1ea1n \u0111\u00f3ng vai nh\u01b0 ch\u1ee7 doanh nghi\u1ec7p th\u1ef1c th\u1ee5, c\u00f9ng nhau x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m thu h\u00fat, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng B2B mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Kh\u00f4ng kh\u00ed t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh tr\u1edf n\u00ean h\u00e0o h\u1ee9ng v\u00e0 s\u00f4i n\u1ed5i h\u01a1n khi c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f9ng nhau th\u1ea3o lu\u1eadn, \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch m\u1eddi l\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p. Ph\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m n\u00e0y gi\u00fap cho sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng r\u00fat g\u1ecdn, ph\u00e2n t\u00edch nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng B2B so v\u1edbi B2C v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng B2B. Ph\u1ea7n ti\u1ebfp theo, sinh vi\u00ean \u0111\u01b0\u1ee3c l\u1eafng nghe ph\u1ea7n chia s\u1ebb t\u1eeb ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG – m\u1ed9t trong nh\u1eefng c\u00f4ng ty ki\u1ec3m to\u00e1n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi b\u1ec1 d\u00e0y 11 n\u0103m kinh nghi\u1ec7m v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 chu\u1ed7i cung \u1ee9ng doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 3 n\u0103m tham gia h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 Y t\u1ebf, Vi\u1ec5n th\u00f4ng, \u0110i\u1ec7n l\u1ef1c, B\u1ea3o hi\u1ec3m, Nh\u00e2n s\u1ef1 t\u1ea1i KPMG, ch\u1ecb H\u1ed3ng V\u00e2n \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t c\u1ea7n bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing b\u00e1m theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. \u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a workshop, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 b\u00ed k\u00edp th\u00e0nh c\u00f4ng c\u1ee7a CMC Telecom trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom. L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam thu\u1ecd\u0302c T\u1ea1\u0302p \u0111oa\u0300n Co\u0302ng ngh\u1eb9\u0302 CMC, CMC Telecom \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ea5p cao c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Cloud qu\u1ed1c t\u1ebf nh\u01b0 AWS, Google v\u00e0 Microsoft. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2025, CMC Telecom \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p s\u1ed1 1 v\u1ec1 d\u1ecbch v\u1ee5 Data Center, Cloud, H\u1ea1 t\u1ea7ng s\u1ed1 cho SME v\u00e0 B\u1ea3o m\u1eadt An to\u00e0n an ninh th\u00f4ng tin. V\u1edbi 15 n\u0103m th\u1ef1c chi\u1ebfn trong ng\u00e0nh Vi\u1ec5n th\u00f4ng \u2013 C\u00f4ng ngh\u1ec7, trong \u0111\u00f3 c\u00f3 9 n\u0103m t\u1ea1i CMC Telecom tham gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u1ecb Minh Ph\u01b0\u01a1ng chia s\u1ebb v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. Trong \u0111\u00f3, \u0111\u1ea1i di\u1ec7n CMC Telecom nh\u1ea5n m\u1ea1nh, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft. Workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean nh\u1eefng d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf nh\u01b0 KPMG v\u00e0 CMC Telecom. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, workshop c\u00f2n gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, thuy\u1ebft tr\u00ecnh, ph\u1ea3n bi\u1ec7n, l\u00ean \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 h\u00e0nh trang c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i sinh vi\u00ean trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p sau n\u00e0y, gi\u00fap c\u00e1c b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i […]<\/p>\n","protected":false},"author":24,"featured_media":32199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642,128,124],"tags":[164,165],"yoast_head":"\nTr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC\" \/>\n<meta property=\"og:description\" content=\"Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX) l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Nh\u1eb1m n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m cho sinh vi\u00ean ngay t\u1eeb khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng, s\u00e1ng ng\u00e0y 09\/05, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC k\u1ebft h\u1ee3p v\u1edbi CMC Telecom t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d. \u0110\u1ebfn tham d\u1ef1 ch\u01b0\u01a1ng tr\u00ecnh, v\u1ec1 ph\u00eda Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 ThS. L\u00ea Anh Tu\u1ea5n – Tr\u01b0\u1edfng Ban Tuy\u1ec3n sinh, Marketing & Truy\u1ec1n th\u00f4ng, ph\u1ee5 tr\u00e1ch Ph\u00f2ng C\u00f4ng t\u00e1c Sinh vi\u00ean; TS. Ng\u00f4 Tr\u00ed Trung – Ph\u00f3 Tr\u01b0\u1edfng Khoa, Gi\u1ea3ng vi\u00ean khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; TS. Nguy\u1ec5n Th\u1ecb Phi Nga – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd; ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa – Gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd c\u00f9ng c\u00e1n b\u1ed9 c\u00e1c ph\u00f2ng, ban. V\u1ec1 ph\u00eda di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom; anh \u0110\u00e0o \u0110\u1ee9c Qu\u00e2n – Tr\u01b0\u1edfng Ban Marketing, CMC Telecom; ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG. M\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau \u0111\u1ec3 tham gia ho\u1ea1t \u0111\u1ed9ng teamwork nh\u01b0 m\u1ed9t doanh nghi\u1ec7p thu nh\u1ecf. V\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a di\u1ec5n gi\u1ea3 ThS. \u0110\u00e0o Th\u1ecb Thanh Hoa, c\u00e1c b\u1ea1n \u0111\u00f3ng vai nh\u01b0 ch\u1ee7 doanh nghi\u1ec7p th\u1ef1c th\u1ee5, c\u00f9ng nhau x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m thu h\u00fat, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng B2B mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Kh\u00f4ng kh\u00ed t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh tr\u1edf n\u00ean h\u00e0o h\u1ee9ng v\u00e0 s\u00f4i n\u1ed5i h\u01a1n khi c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f9ng nhau th\u1ea3o lu\u1eadn, \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch m\u1eddi l\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p. Ph\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m n\u00e0y gi\u00fap cho sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng r\u00fat g\u1ecdn, ph\u00e2n t\u00edch nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng B2B so v\u1edbi B2C v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng B2B. Ph\u1ea7n ti\u1ebfp theo, sinh vi\u00ean \u0111\u01b0\u1ee3c l\u1eafng nghe ph\u1ea7n chia s\u1ebb t\u1eeb ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG – m\u1ed9t trong nh\u1eefng c\u00f4ng ty ki\u1ec3m to\u00e1n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi b\u1ec1 d\u00e0y 11 n\u0103m kinh nghi\u1ec7m v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 chu\u1ed7i cung \u1ee9ng doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 3 n\u0103m tham gia h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 Y t\u1ebf, Vi\u1ec5n th\u00f4ng, \u0110i\u1ec7n l\u1ef1c, B\u1ea3o hi\u1ec3m, Nh\u00e2n s\u1ef1 t\u1ea1i KPMG, ch\u1ecb H\u1ed3ng V\u00e2n \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t c\u1ea7n bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing b\u00e1m theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. \u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a workshop, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 b\u00ed k\u00edp th\u00e0nh c\u00f4ng c\u1ee7a CMC Telecom trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom. L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam thu\u1ecd\u0302c T\u1ea1\u0302p \u0111oa\u0300n Co\u0302ng ngh\u1eb9\u0302 CMC, CMC Telecom \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ea5p cao c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Cloud qu\u1ed1c t\u1ebf nh\u01b0 AWS, Google v\u00e0 Microsoft. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2025, CMC Telecom \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p s\u1ed1 1 v\u1ec1 d\u1ecbch v\u1ee5 Data Center, Cloud, H\u1ea1 t\u1ea7ng s\u1ed1 cho SME v\u00e0 B\u1ea3o m\u1eadt An to\u00e0n an ninh th\u00f4ng tin. V\u1edbi 15 n\u0103m th\u1ef1c chi\u1ebfn trong ng\u00e0nh Vi\u1ec5n th\u00f4ng \u2013 C\u00f4ng ngh\u1ec7, trong \u0111\u00f3 c\u00f3 9 n\u0103m t\u1ea1i CMC Telecom tham gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u1ecb Minh Ph\u01b0\u01a1ng chia s\u1ebb v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. Trong \u0111\u00f3, \u0111\u1ea1i di\u1ec7n CMC Telecom nh\u1ea5n m\u1ea1nh, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft. Workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean nh\u1eefng d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf nh\u01b0 KPMG v\u00e0 CMC Telecom. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, workshop c\u00f2n gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, thuy\u1ebft tr\u00ecnh, ph\u1ea3n bi\u1ec7n, l\u00ean \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 h\u00e0nh trang c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i sinh vi\u00ean trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p sau n\u00e0y, gi\u00fap c\u00e1c b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\" \/>\n<meta property=\"og:site_name\" content=\"Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TruongDaiHocCMC\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T14:24:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T14:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spa-g.com\/wp-content\/uploads\/2024\/05\/ANH-THUMB-workshop-Trai-nghiem-khach-hang-Cham-la-Trung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nntanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nntanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\"},\"author\":{\"name\":\"Nntanh\",\"@id\":\"https:\/\/spa-g.com\/#\/schema\/person\/8ecf69247e9fb7c307b8a6fc49b32554\"},\"headline\":\"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\",\"datePublished\":\"2024-05-09T14:24:23+00:00\",\"dateModified\":\"2024-05-09T14:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\"},\"wordCount\":1835,\"publisher\":{\"@id\":\"https:\/\/spa-g.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/spa-g.com\/wp-content\/uploads\/2024\/05\/ANH-THUMB-workshop-Trai-nghiem-khach-hang-Cham-la-Trung.jpg\",\"keywords\":[\"cmc\",\"cmc uni\"],\"articleSection\":[\"Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd\",\"S\u1ef1 ki\u1ec7n\",\"Tin t\u1ed5ng h\u1ee3p\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\",\"url\":\"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/\",\"name\":\"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - 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Kh\u00f4ng kh\u00ed t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh tr\u1edf n\u00ean h\u00e0o h\u1ee9ng v\u00e0 s\u00f4i n\u1ed5i h\u01a1n khi c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f9ng nhau th\u1ea3o lu\u1eadn, \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch m\u1eddi l\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p. Ph\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m n\u00e0y gi\u00fap cho sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng r\u00fat g\u1ecdn, ph\u00e2n t\u00edch nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng B2B so v\u1edbi B2C v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng B2B. Ph\u1ea7n ti\u1ebfp theo, sinh vi\u00ean \u0111\u01b0\u1ee3c l\u1eafng nghe ph\u1ea7n chia s\u1ebb t\u1eeb ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng V\u00e2n – Tr\u01b0\u1edfng Ph\u00f2ng, T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng v\u00e0 V\u1eadn h\u00e0nh KPMG – m\u1ed9t trong nh\u1eefng c\u00f4ng ty ki\u1ec3m to\u00e1n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi b\u1ec1 d\u00e0y 11 n\u0103m kinh nghi\u1ec7m v\u1ec1 v\u1eadn h\u00e0nh v\u00e0 chu\u1ed7i cung \u1ee9ng doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 3 n\u0103m tham gia h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 Y t\u1ebf, Vi\u1ec5n th\u00f4ng, \u0110i\u1ec7n l\u1ef1c, B\u1ea3o hi\u1ec3m, Nh\u00e2n s\u1ef1 t\u1ea1i KPMG, ch\u1ecb H\u1ed3ng V\u00e2n \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t c\u1ea7n bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing b\u00e1m theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. \u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a workshop, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC hi\u1ec3u th\u00eam v\u1ec1 b\u00ed k\u00edp th\u00e0nh c\u00f4ng c\u1ee7a CMC Telecom trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb ch\u1ecb Tr\u1ea7n Th\u1ecb Minh Ph\u01b0\u01a1ng – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing, CMC Telecom. L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam thu\u1ecd\u0302c T\u1ea1\u0302p \u0111oa\u0300n Co\u0302ng ngh\u1eb9\u0302 CMC, CMC Telecom \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ea5p cao c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Cloud qu\u1ed1c t\u1ebf nh\u01b0 AWS, Google v\u00e0 Microsoft. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2025, CMC Telecom \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p s\u1ed1 1 v\u1ec1 d\u1ecbch v\u1ee5 Data Center, Cloud, H\u1ea1 t\u1ea7ng s\u1ed1 cho SME v\u00e0 B\u1ea3o m\u1eadt An to\u00e0n an ninh th\u00f4ng tin. V\u1edbi 15 n\u0103m th\u1ef1c chi\u1ebfn trong ng\u00e0nh Vi\u1ec5n th\u00f4ng \u2013 C\u00f4ng ngh\u1ec7, trong \u0111\u00f3 c\u00f3 9 n\u0103m t\u1ea1i CMC Telecom tham gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u1ecb Minh Ph\u01b0\u01a1ng chia s\u1ebb v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. Trong \u0111\u00f3, \u0111\u1ea1i di\u1ec7n CMC Telecom nh\u1ea5n m\u1ea1nh, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft. Workshop \u201cTr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Ch\u1ea1m l\u00e0 Tr\u00fang\u201d \u0111\u00e3 gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean nh\u1eefng d\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf nh\u01b0 KPMG v\u00e0 CMC Telecom. Kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, workshop c\u00f2n gi\u00fap sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, thuy\u1ebft tr\u00ecnh, ph\u1ea3n bi\u1ec7n, l\u00ean \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 h\u00e0nh trang c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i sinh vi\u00ean trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p sau n\u00e0y, gi\u00fap c\u00e1c b\u1ea1n ghi \u0111i\u1ec3m trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i […]","og_url":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/","og_site_name":"Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC","article_publisher":"https:\/\/www.facebook.com\/TruongDaiHocCMC","article_published_time":"2024-05-09T14:24:23+00:00","article_modified_time":"2024-05-09T14:56:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/spa-g.com\/wp-content\/uploads\/2024\/05\/ANH-THUMB-workshop-Trai-nghiem-khach-hang-Cham-la-Trung.jpg","type":"image\/jpeg"}],"author":"Nntanh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nntanh","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/#article","isPartOf":{"@id":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/"},"author":{"name":"Nntanh","@id":"https:\/\/spa-g.com\/#\/schema\/person\/8ecf69247e9fb7c307b8a6fc49b32554"},"headline":"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng","datePublished":"2024-05-09T14:24:23+00:00","dateModified":"2024-05-09T14:56:11+00:00","mainEntityOfPage":{"@id":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/"},"wordCount":1835,"publisher":{"@id":"https:\/\/spa-g.com\/#organization"},"image":{"@id":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/#primaryimage"},"thumbnailUrl":"https:\/\/spa-g.com\/wp-content\/uploads\/2024\/05\/ANH-THUMB-workshop-Trai-nghiem-khach-hang-Cham-la-Trung.jpg","keywords":["cmc","cmc uni"],"articleSection":["Khoa Kinh doanh v\u00e0 Qu\u1ea3n l\u00fd","S\u1ef1 ki\u1ec7n","Tin t\u1ed5ng h\u1ee3p"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/","url":"https:\/\/spa-g.com\/trai-nghiem-lam-chu-doanh-nghiep-tu-tin-chinh-phuc-thi-truong-voi-sinh-vien-truong-dai-hoc-cmc-tai-workshop-trai-nghiem-khach-hang\/","name":"Tr\u1ea3i nghi\u1ec7m l\u00e0m ch\u1ee7 doanh nghi\u1ec7p, t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CMC t\u1ea1i workshop v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - 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